The Argentine studio Plenty created the advertising campaign for Dr. Lemon Vodka and Dr. Lemon Tequila in collaboration with Pablo Alfieri and Pablo Colabella
Dr. Lemon Vodka, the alcoholic beverage from Argentina that mix the intense acid flavor of the lemon with Vodka, trusted us to recreated a old russian ad, based on the constructivistic art, to show to the world how “the flavor revolution” is made. The Dr, the drink owner and creator was super happy!
The Lemon Family was so Happy that they went for more.
The other brother, Dr Lemon Tequila, requested us to create a new concept for his beverage. We chose to recreate the Day of the Dead, a traditional Mexican celebration. We illustrated ever typical character involved, and by that we became part of the party!
Directed by:
Plenty™
Art Direction:
Pablo Alfieri
Graphic Design, 3D & Composition:
Pablo Alfieri
2D Illustration:
Pablo Colabella
Client:
Cepas Argentinas
Agency:
Craverolanis
Art Director:
Diego Lipser
Year:
2009
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Lemon flavored drinks aren’t really new, so…the revolutionary concept isn’t a winner. Cool design, bad application of design.